Your online store has about three seconds to convince someone to stay. We build e-commerce sites that load fast, make products easy to find, and get out of the way between your customer and the checkout button.
The average cart abandonment rate is around 70%. Seven out of ten people who add something to their cart never buy. Some of that is just how online shopping works. But a lot of it is preventable.
Slow page loads. Confusing navigation. A checkout flow that asks for too much information. Shipping costs that only show up at the last step. A mobile experience that makes it impossible to tap the right button.
These aren’t design preferences. They’re revenue problems.
We build online stores where the experience gets out of the way. Fast pages, clean product organization, short checkout flows, and no surprises at the end. Every decision we make during the build is measured against one question: does this make it easier or harder for someone to buy?
WooCommerce
Best when your store is part of a bigger site. Service pages, blog, SEO content, and a shop under one roof. Fully customizable, no monthly platform fee, you own everything. Needs ongoing maintenance, which is why most of our WooCommerce clients add a maintenance plan.
Shopify
Best when the store IS the business. Hosting, security, and payments built in. Faster to launch, simpler to manage. Less flexible for custom work, and you’re on their platform. For pure e-commerce, that’s usually fine.
Quick rule
Your website is the store? Shopify. Your store is part of a larger website? WooCommerce. We build on both and we’ll tell you which one fits during discovery.
Physical goods, inventory management, shipping calculations, variant handling (sizes, colors, materials). We build clear product pages that show customers what they need to see: price, images, reviews, availability. No clutter, no confusion.
Booking systems, appointment scheduling, service packages, gift cards, membership subscriptions. Not every online store sells physical products. We build checkout flows for service businesses across Sarasota and the Gulf Coast that need to take payments online.
Courses, downloads, templates, software licenses, digital media. We set up secure delivery, license management, and access control so your digital products are protected and your customers get instant delivery.
Selling on your website, Amazon, Etsy, and social media? We connect your store to your sales channels so inventory stays synced and orders flow into one system. Most of our clients start with their own website and expand from there.
Moving from Etsy to your own site. Upgrading from Squarespace to WooCommerce. Switching from an outdated platform to Shopify. We handle content migration, product import, URL redirects (so you don’t lose Google rankings), and customer data transfer.
Industry average. Most of it comes from slow pages, confusing checkout, and surprise shipping costs. All fixable.
Every store we build loads in under two seconds. Because every extra second costs you roughly 7% in conversions.
We test every purchase flow on real phones. Add to cart, address, payment, confirmation. If it’s clunky on mobile, it ships back to development.
Product photography matters more than design
A beautiful product page doesn’t help if the photos are dark, blurry, or inconsistent. We’ll advise on image specifications and can connect you with product photographers in the Sarasota area if you need one.
Checkout should be short
Every field you add to the checkout form is a chance for someone to leave. We build checkout flows with the minimum number of steps: cart, shipping, payment, confirmation. Guest checkout is always available. Account creation optional, never forced.
Shipping transparency early
The number one reason for cart abandonment is unexpected costs at checkout. We configure shipping calculators that show estimated costs on the product page or in the cart, before someone enters their credit card information.
Mobile isn’t optional
More than half of your visitors are on phones. We test the entire purchase flow on real mobile devices. Not just “does it resize,” but “can I actually add to cart, enter my address, and pay without wanting to throw away my phone?”
SEO for product pages
Most e-commerce sites treat product pages like data sheets. Title, price, add to cart. But product pages can rank on Google if they’re built right. Unique descriptions, structured data (schema markup for products, prices, reviews), optimized images, and proper URL structure.
E-commerce builds are more complex than standard business websites. More pages, more functionality, more testing.
A starter WooCommerce store with 20-50 products, standard shipping, and basic payment processing typically runs $5,000 to $8,000. A larger store with custom features, complex shipping rules, multi-channel integration, or a migration from another platform runs $8,000 to $15,000.
Shopify builds tend to cost slightly less for basic setups ($3,000-$6,000) because the platform handles hosting, security, and payment processing out of the box. Custom Shopify theme development or significant customization pushes the cost higher.
These prices include store design, development, product setup assistance, payment and shipping configuration, analytics and tracking setup, training, and 30 days of post-launch support.
After launch, WooCommerce stores especially benefit from a maintenance plan to keep plugins updated and performance optimized. Our plans start at $99/month.