Your medical website gets examined before you do
Before a patient books a first appointment, they read your reviews, check your credentials, compare you to two other practices, and look for whether you take their insurance. We build websites for doctors, dentists, and specialists in Sarasota and Manatee County that hold up to that inspection and make booking the easy part.
The decision happens before the phone rings
It’s not fair, but it’s how it works. A referral sends someone your way. They look you up and find a site that hasn’t changed since 2015: no insurance information, no way to book, no photos of the actual office, and a stock model smiling in a lab coat. None of that says anything about your medicine. Patients hesitate anyway, and the practice with clear answers gets the appointment.
There’s a second cost most practices don’t count. Your front desk answers the same questions all day long. Do you take my insurance, what are your hours, where do I park, can I get the new patient forms. A good website answers all of that at 9pm on a Sunday, and your staff gets that time back.
We build for both sides of the desk. Patients get clear answers and a way to book. Your team gets fewer repeat calls and a site they can update themselves. Underneath it all, the technical details healthcare requires actually get handled.
Credible at a glance
Real photos of your practice, credentials where patients look for them, insurance up front, and a phone number that isn't hiding. You get a few seconds to earn trust, so the site shouldn't waste them.
Booking and forms, online
Scheduling connected to your system, and new patient forms people can fill out before the visit. Fewer calls, less paper at the front desk.
Found for what you treat
When someone searches "dentist near me" or "dermatologist Sarasota," the practices in the map results fill their schedules. Local SEO goes into the build from day one.
HIPAA-aware by design
Contact forms, analytics, and tracking set up so patient information doesn't end up where it shouldn't. Most web designers have never thought about this. We think about it on every build.
Medical websites have rules most designers never learn
Healthcare sites carry risks a regular business site doesn’t. We plan for them from the first wireframe.
Patient data stays where it belongs
A standard contact form or an analytics pixel can pass health information to servers and ad platforms that should never see it. The FTC has fined health companies over exactly that. We use form vendors that sign a BAA and flag anything that looks risky. Final compliance calls stay with your practice.
Copy written for worried people
Patients are often anxious or in pain, sometimes booking for someone they love. Marketing talk reads wrong in that moment, so we answer what they came for: which insurance you take and what happens at the first visit. Before-and-after galleries get documented consent on every photo.
Strategy is led by our co-founder, a US Search Awards Gold winner. Design and development stay in house, never handed off to a white-label shop.
Medical web design
Custom design for physicians, dentists, specialists, and plastic surgeons, built around your practice. You won’t find teal gradients or clip-art stethoscopes. We design mobile first, because patients search from their phones, often while sitting in someone else’s waiting room.
Service and condition pages
Each service gets its own page that answers what patients actually search: what the procedure involves, how to prepare, what recovery looks like, and whether insurance usually covers it. These are the pages that bring in new patients from search. They also mean fewer basic questions on the phone.
Local SEO for practices
Healthcare search is local, and intent runs high. Someone searching “pediatric dentist Bradenton” needs one this week. We handle your Google Business Profile, citations, review strategy, and the location signals that decide who shows up in map results anywhere from Lakewood Ranch down to North Port.
Scheduling and patient forms
We connect online booking to your existing system or patient portal and put new patient forms where people can find them before the visit. Every hour your front desk doesn’t spend reading the address out loud goes to the patients standing in front of them.
Galleries for aesthetic practices
For plastic surgeons and cosmetic dentists, the before-and-after gallery does most of the selling. We build galleries that load fast and are easy to update, with consent on file for every photo and honest framing on results. A gallery that overpromises books consultations that go nowhere and earns reviews you don’t want.
Reviews and reputation
Patients read your reviews before they read anything you wrote. We set up a way to ask happy patients for reviews and a process for answering what comes in. In healthcare that takes care, because a reply can’t confirm someone is your patient. A steady flow of recent reviews does more for new patient calls than almost anything on the site itself.
How we build a medical website
We start with your patients and get to the homepage later. What you treat, which services you want to grow, where new patients come from now, and who you compete with locally. A solo dentist in Venice and a multi-provider group in Lakewood Ranch need very different sites. Discovery tells us which one you need.
Site map first, visuals second. We plan service pages, provider bios, insurance and new patient information, and location pages if you have more than one. Then we design working pages you can click through in a browser, so you're reviewing the real thing, not a PDF.
We write it, your practice reviews it. Service pages, provider bios, insurance details, FAQs. Everything is drafted around real patient questions and checked against the advertising rules for your specialty. Nothing publishes without your sign-off, and existing content that works gets migrated, not thrown away.
Fast pages, clean code underneath. Booking integration, HIPAA-aware forms and analytics, WCAG accessibility, and schema markup for medical services all go in at this stage. It's built on WordPress, so your office manager can make updates without calling anyone.
We set up redirects so the rankings you've already earned carry over, connect tracking, and optimize your Google Business Profile. Your staff gets a training session, and you get 30 days of post-launch support. After that, run it yourself or keep us on a maintenance plan.
Every page goes through your practice’s review. Nothing goes live without your sign-off.
New provider joining or hours changing? Updates usually go live within two business days.
No recycled healthcare themes. Every site is designed around your practice and your patients.
What's included in every project
- Custom design for your practice, not a healthcare template
- Contact forms and analytics setup
- Online scheduling integration
- A page for every service you want to grow
- Provider bios and new patient information
- Local SEO foundation and Google Business Profile setup
- A training session so your staff can make updates
- 30 days of post-launch support
Everything on this list is part of the fixed quote, not an add-on. If your practice needs more, like a second location or a patient portal integration, we scope it before we start so the price doesn’t move later.
“I went from a Facebook page to a real brand and a website I'm proud to send people to. Clients find me on Google now.”
Bradenton
“I wasn't sure search would do much for a studio this niche. I was wrong.”
Charlotte, NC
“The team at suncoast pixel built something that finally matches the quality we put into every wall.”
Sarasota
What practices tell us on the first call
The phone never stops
Do you take my insurance? Where do I park? Your front desk answers the same few questions dozens of times a day. We put those answers on the site where patients actually look, so your staff can get back to the people in the waiting room.
Patients book somewhere else
A lot of people look for a doctor at 10pm, once work is done. If your site only offers a phone number, they book with the practice that lets them pick a time online. We connect scheduling to the system you already use.
A provider who left in 2022
Old bios and an insurance list nobody has touched in years. Practice sites go stale because no one on staff can edit them without breaking something. We build yours so your office manager can make updates in a few minutes, no developer required.
Tracking nobody checked
Plenty of practice sites run an ad pixel that records which pages patients visit, booking and condition pages included. Most owners have no idea it’s there. We check what’s running on your site and set up analytics so patient data never reaches an ad platform.
What does a medical website cost?
Most practice websites we build fall between $2,000 and $5,000.
A solo practice with a few service pages and online booking sits toward the lower end. Multi-provider groups, several locations, before-and-after galleries, or a big content migration push toward the top of the range.
Every quote includes forms and analytics, local SEO setup, and staff training. You also get 30 days of support after launch. You’ll have a fixed price before we start.
After launch, our maintenance plans start at $99/month.
Have questions?
Get in touch!
Frequently asked questions.
Common questions about WordPress builds, timelines, and how we work.
$2,000 to $6,000 for most business sites. Most practice sites fall in the same range as our other custom builds. You'll have a fixed price before we start, and it only changes if the scope does. No hourly billing.
Yes. We connect booking to your existing scheduling system or patient portal when it supports that, or help you choose one if booking still happens entirely by phone. Online booking is usually the first change the front desk notices.
No. We also work with dentists, plastic surgeons, dermatologists, chiropractors, therapists, and multi-provider groups. If patients pick you online and your field has rules about what you can say in marketing, this is the kind of site we build. Med spas get their own page, since the rules and the buyers are different.
Still have questions? Contact Us
That's what the site is built for, but it won't happen overnight. You get the foundation: service pages, local SEO structure, and an optimized Google Business Profile. How fast you climb depends on your specialty and how crowded your market is, so we pull real search data for your area before we promise anything. Guaranteed rankings don't exist, and anyone selling them is guessing.
Yes, and we build for it. Every project includes a training session on the everyday updates: hours, providers, insurance lists, photos. Most practices handle those in house and call us for bigger changes. When you do, turnaround is usually two business days.
Yes, with limits. Google won't sign a BAA for Google Analytics, so it can't receive protected health information. We keep it away from anything that could reveal a patient's condition or appointment, like booking confirmations or condition-specific form events. If you need deeper tracking, we'll set up an analytics tool that will sign a BAA.